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Business Development

Targeted lead generation and sales conversion strategies to maximise your success within niche markets.

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Getting to Market

Successfully launching your product or service(s) into your Niche Market is vital to your success.

You cannot hope to market your services to everyone, even if you think they all need your product or service.

By focusing on one or more niches you're able to connect with these people at a much higher level. That's the power of niche marketing.

Lead generation

Is the lifeblood of any service business. You must have a system in place for generating a constant stream of high *quality* leads. (Notice the emphasis on 'quality').

Without leads your business will eventually get smaller and smaller until it exists no longer! Every business - no matter how good it is will lose clients or customers for whatever reason.

To replace these lost clients or customers you need to first generate leads. No leads means no more clients or customers- it's as simple as that!

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” 
Tim Ferriss

Sales Conversion

Once you've generated high quality leads your next task is to convert these leads into sales and new clients or customers.

Sales conversion is the simple system you use to logically move' the prospect through to becoming a client or customer... we’ll help you develop a CRM system to automate your sales conversions.

Quote: It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg


Once you've managed to convert your prospect into a client or customer, you need to retain their business and maximise the income and profit from each client or customer. Once you gain a client or customer it's very easy to sell more and more services back to them - as well as getting referrals from them.

Re-selling helps you get maximum profits for the least time, effort and cost.

However, Re-Selling remains a much neglected part of most businesses - yet the results are instant!!

Typically traditional marketing techniques rely heavily on lead generation. And as a result you could be 66% less effective.