Specialist Client Acquisition for the Accountancy Profession
Our accountant's toolkit contains a mix of lead generation processes, client information reports, HTML emails, referral processes and endorsed marketing techniques proven to win additional business for accountancy practices.
At Marketing 4 Results, we know how hard it can be to develop a business, to find the type of clients you want, increase your profitability and at the same time delight your existing clients...
...we've worked with numerous Accountants, Solicitors and other professional services organisations and have pulled together all the strategies that work into a simple to use "toolkit".
A Brief Overview of the Toolkit...
- A series of direct mail communications that have been proven to win business for ACCOUNTANTS time and time again... there are five communications aimed at acquiring high spend clients and three communications for acquiring lower spend clients. Each letter template includes irresistible offers, powerful “risk reversal” strategies, testimonials, compelling "call-to-actions" and direct response mechanisms. (we also provide the prospect data).
- A simple to implement referral strategy...responsible for £50,000 of new business for one of our past clients.
- Two endorsed marketing strategies...these may need some explanation but again each is proven to generate dozens of new clients.
- A series of easily adaptable reports to use as part of your Lead Generation and Sales Conversion processes: reports are branded to your company and demonstrate your expertise in a range of areas.
Examples of the Reports: (11 provided in total)
- Controlling Costs And Cash Flow.
- Tax Saving Opportunities.
- Financing Business Growth.
- Making Management Accounts Work For You.
- Choosing An Accounts Package That’s Right For You.
- Preparing For Your Accountant... The do’s And Don’ts.
- Director’s Responsibilities.
- Managing Business Risk
- 8 x HTML branded emails to use in conjunction with the direct mail communications…each carry differing messages designed to entice your prospects to make contact (we also provide the email data from our master list of email data...we provide between 15k to 30k of verified email data to your specification and within your catchment area.
- A series of “irresistible offers” that are proven to win accountancy work within large fee paying clients.
- A series of four marketing reports each packed full of additional marketing approaches, hints and tips that have been proven to work in at least ten differing service businesses.
- Five days of consultancy to help you implement the marketing package.
A Cost per Click campaign: We place banners promoting your business on websites that sell advertising space: each banner has a clickthrough to your website and we guarantee 1055 distinct or unique visitors to your website. To achieve this we place c 1.2million banners promoting your business
A series of four marketing reports on:
- Sales letters that work… the do’s and don’ts.
- Advertising your service business.
- Using risk reversal to destroy the competition.
- How to maximise sales and profits in any service business.
Each report is packed full of additional marketing approaches, hints and tips that have been proven to work in at least ten differing service businesses.